Update: I have been in my Target since writing this to buy a couple of things I was interested in. I found it all quite disappointing even down to the tacky cardboard display it was on. The clutch that I thought was cute was very cheap looking and feeling. Honestly, I wouldn’t use that clutch as a makeup bag much less a handbag. It felt like plastic. And the jewelry looked like it came from one of those jewelry kits you buy for little girls who are aged 7 And up. So I pass on this collection.

Eddie Borgo is the latest luxury brand to collaborate with Target. The Eddie Borgo for Target collection features more than 100 items including jewelry, accessories and wall art. The line launched yesterday, July 12th.

The collection features necklaces, bracelets and bags that can be customized by adding studs, totems and charms. Influenced by the craft culture of the 60s and 70s, the line gives the customer the opportunity to get creative and make one-of-a-kind accessories.

Be edgy. Be bold. Be charming and sophisticated. All in your own unique way. The Eddie Borgo for Target collection mixes stones, metals, shapes and shine in jewels, charms, bags and belts that you customize, mix, and match for a design that makes a statement: yours.

“We created components that all come apart and go back together – everything’s convertible,” said designer Eddie Borgo. “I’ve never seen this type of collaboration in the marketplace. It’s the first of its kind.”

It’s a very cool concept to create something your own. If you’re like me, I hate having the same anything as everyone else. So this gives you a little creative freedom to create something that’s all your own. These clutches appeal to me the most. I love that it’s classic with some edge.

This necklace comes as empty rings that you then buy the studs to add to it. Unfortunately, it’s sold out online. This a cute little chain mail necklace that you can also add the studs or different charms to. It retails for $32.99.

The Eddie Borgo for Target Padlock Bracelet in gold. Includes 14 gold “padlock” loop beads that you can use for hanging any clip charms that fit with your style, mood or outfit of the day. Online only. $24.99 – as of right now it’s still available online.

Most items seem to still be available online with only a few pieces being sold out. And there is still availability at my local Targets, so I’m sure you won’t have any trouble finding it in yours. Happy Shopping!