Plus Size Ladies Rejoice – Target Launching New Plus Size Line, Ava & Viv – Feb 22

The plus size debate has been going on for awhile it seems with Target. Last year all the plus size sections suddenly, and without explanation, disappeared for months. When pressed Target said they were revamping and bringing new things in. But when it came back it didn’t really deliver anything new, different or a variety of anything.

Target is known for amazing designer collaborations and Lilly Pulitzer is the first designer collab to offer a plus size range (only sold online). Target is finally listening to the plus size ladies of fashion and have collaborated with three bloggers to offer a new line at Target stores called Ava & Viv with sizes ranging from 14-26. One of the bloggers chosen to help with the collab was a blogger known for bashing Target and creating a boycott against them after they failed to deliver any sizes over 16 with the Altuzarra launch. It looks like their beef was squashed and they could come together to create something amazing for the curvy girl. I love the concept of a store collaborating with a blogger. The bloggers are US — all of us. They represent real women in real time. I hope to see more stores turn to bloggers for style inspiration. I think it will offer a fresh take on what women like and what we don’t like.

There looks to be about 100 pieces being offered in this new line. Here is a peek of what is being offered when they launch Feb 22nd.

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Target gets Major Backlash in Social Media over Lilly Pulitzer Collab

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When Lilly Pulitzer was announced as the next designer collaboration for Target, I was ecstatic. I thought the April launch was perfect for helping me score some amazing printed pieces for spring and summer. But I might have been part of the few people that were happy about it. And that was truly shocking…

Like I’ve said a dozen times I’m a southern girl living in NY, but still am very true to my southern roots. So I know that a cute LP dress and pearls is a southern girl staple. The prints scream southern sorority girl, high class, elegant, lovely and very expensive. So to think I can get some LP at a lower price point is totally awesome. I, apparently, am part of the few that think so.

There’s been several things that have plagued this collaboration since it was announced: One, that Lilly Pulitzer is the next designer for Target. Two, that Lilly Pulitzer is offering plus sizes. And three, that the plus sizes are only being offered online. What else will be next?

Social media was in a firestorm this week. Here are some of my favorites:

“Lilly Pulitzer is rolling over in her grave”

“Great, now basics will be wearing Lilly Pulitzer”

“This is what happens when the founder dies and ignorant people are left in charge”

“Lilly Pulitzer is built off class and now you’re declassing it with it being associated with Target.”

“Great, I just spent $250 on a dress that will now sell for $40 to some randoms.”

I was pretty shocked that people would be so crazed and appalled by it. Isn’t that what a Target collaboration is for? To offer lower price points from a designer to the masses. It’s not like Lilly Pulitzer is moving into Target permanently. It’s a limited number of items which will probably sell out in the first day. And then never again. I do not see the problem.

I’m a girl who wears labels. I love a designer bag, designer scarf, designer shoes. But I also love to mix a high end designer with something from Target. I own at least 5 Burberry scarves, so I still can love and appreciate a great plaid scarf from Target without screaming it being “low budget knockoff” or that it’s sold to “basics”. I will still pick a Target scarf over a designer one if it goes with my outfit better. I love Louis Vuitton but I also love Target. Does shopping at Target make me low class or a “basic”? No.

I also think it’s awesome that plus sizes are being offered. I was once a plus size so I can understand the importance. I don’t understand why it’s being sold online only though, considering the expanding waist lines of Americans and the need being more prominent than ever for a nice selection of plus size clothing. But they’re also saying since it’s the first time Target has offered plus sizes with a designer collab that they’re “testing the waters”. I can understand that.

Whatever you believe, Lilly Pulitzer is an amazing designer with prints like no one else. And I believe that the same people complaining on social media will be some of the first in line to buy LP for Target on April 19th. So now they can be “basic” and “randoms” like us all, but at least I’ll be a “basic” wearing Lilly. 🙂

Lilly Pulitzer for Target Coming April 19, 2015!

When I heard last night that Lilly Pulitzer was the next designer to collab with Target, excitement would be an understatement! I’m a southern girl through and through, and Lilly Pulitzer is a southern girls staple of choice. Her prints are bright, fun, colorful and scream spring and summer. Even though Lilly calls to the southern belles, I know that women everywhere will be flocking to their local Target stores on April 19th to clear the shelves.

There’s going to be 250 items available to give your house and your wardrobe a good dose of Lilly Pulitzer! I can’t wait to stock up on some beautiful LP printed dresses at a more affordable price point. The LP for Target collab is following along with the Missoni line in offering a more lifestyle line of products for Target. So expect to see a whole range of home goods from decorative pillows to chairs to umbrellas. The price point will be from $25 to $250, with around 200 items under $30.  Here are some photos from the preview. What are you most excited for?

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My Cinderella Moment wearing Bel & Beau

Who doesn’t love a floor length taffeta maxi skirt?! Well certainly this girl does. Bel & Beau inspires women to dress up, but their skirts are meant for both dressing up and dressing down. I think it’s important as women and mothers to have those moments of feeling pretty – Cinderella moments, I like to call them. I attended my in-laws 50th anniversary party so comfort was also extremely important since all four of our children would be attending (ages 3 to 11). I felt really comfortable in this to be able to look put together but still be a mom of small children.

The maxi I chose came in the most beautiful fuchsia. Bel & Beau skirts are made to order, so there’s no “out of stock” or “backordered” which we all hate. And for me being a petite, I was thrilled that was an option (tall is also available). But bear in mind it generally takes two weeks for it to ship since it is made to order, so give yourself plenty of time to order in case you need it for something particular. They also have the most beautiful tulle skirts, and that’s definitely next on my list!

Black tee: JCrew – Skirt: Bel & Beau – Shoes: Target with custom jeweling (see previous post) – Clutch: Target – Cuff: Forever21 – Nail polish: Orly Grape Crush – Earrings: JCrew

 

 

Sunday Brunch Outfit

I’m slightly addicted to my Gigi New York Uber Clutch. I absolutely adore it! And any chance I can to build an outfit around it, I jump at. I decided to do a play on red, white and blue for a Sunday Brunch honoring a dear friend’s upcoming wedding. This lace peplum is absolutely lovely. I feel so girly in it. It is from Lily & Violet which is a small online boutique with some really feminine and flirty pieces. I think red/white/blue is a great summer trend that extends beyond just 4th of July. It really is a beautiful color combination. Necklace and cardigan are by JCrew.

Lace peplum, gigi new york clutch and a JCrew statement necklace to finish it off.Lace peplum, gigi new york clutch and a JCrew statement necklace to finish it off.

Red and Blue accessories added a nice POP of color. Red heels by Steve Madden.

Red and Blue accessories added a nice POP of color. Red heels by Steve Madden.

Essie's 5th Ave

Essie’s 5th Ave

Have you tried pairing red/white/blue other then for 4th of July?

The Home Tee

As a true Southern girl, I’ve never wanted to express my Texas pride more then I have in the last 16 years living in New York and other states. Don’t get me wrong, I’ve gotten to sample some of the other parts of the country and life is about living and trying new things. BUT there is no place like home! I love, love, love this tee. It is super soft cotten, unisex sizing, so I recommend sizing down; or if you’re in-between sizes, getting the smaller of the two. I wear it with a JCrew cardi when it’s cold (when is it not cold in NY?) and a statement necklace. My photo was featured on The Home T instagram page for my southern pride. Whether you’re from Texas or Alaska this is a cute way to show your state pride!   http://thehomet.com/

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