Marc Jacobs has launched a new Air Blush that comes with the claim it lasts for 24 hours! If you wear makeup as much as I do you know that blush is usually the first to go, faded to non-existence after a few hours of wear. I did not wear it for a full 24 hours but this is what it looked like after 9 hours of being the in Texas heat. That means 100 degrees and a 110 heat index, 100% humidity.

This is in the color Kinks and Kisses. It retails for a whopping $42 at Sephora.com which is a steep price for blush. But I will say this it does give you a good amount of product, coming in at .282oz.

One side is a lighter pink and the other is a peachy color. You can swipe your brush across for a custom blend or focus on one side for a stronger pink or peach tone. It is very buttery soft, little to no kick off, and very pigmented. I also like the luxury feel to the compact. It is large shiny black compact with a large mirror.

I received this for my review, so I did not buy it. But I would buy it. In fact I’d like at least one other….Lush and Libido is one I’d like to buy. The staying power justifies the price for me.