Watch out Birchbox and Ipsy! Sephora is launching their own beauty box called “Play!” And that single word alone describes what I feel every time I enter a Sephora. It is my playground. It’s a place I don’t feel pressured to buy, don’t feel pressured to purchase all from one particular brand. I get to play with products and buy what truly works for me.
Sephora entering into this market seems like a no-brainer. The land of the free sample and deluxe samples for points. I wonder if they will do a play on Birchbox’s service where you give feedback and earn credit toward full size products? Save my points and buy an expensive lipstick or eye shadow pallet?! I’m only guessing but it does seem like a likely approach since that is the reason a lot of Birchbox subscribers stay with the company after receiving seriously small samples that are usually given for free. I cancelled my Birchbox months ago after receiving several boring boxes (I don’t want to sample toothpaste, gum and pens).
Sephora’s Play! will contain five beauty products, cost $10 and contain products based around a particular theme. For September the theme is “Uncover the Essentials”. The box will include a Sephora Collection Rouge Infusion lip gloss, a Marc Jacobs Beauty Highlighter eyeliner, an Ole Henriksen Sheer Transformation Face Crème, a Bumble and bumble Hairdresser’s Invisible Oil and a Glamglow Supercleanse cleanser. A Spotify playlist is also included in the contents. Play! is rolling out to the lucky cities: Boston, Columbus and Cincinnati with only 10,000 boxes available. The brand plans to expand to additional cities throughout the US in 2016. Each box will include a “Play! Book” offering beauty tricks and fun facts about the products. Customers will also be about to access content through the Sephora app. It will give customers a one-on-one tutorial on how to use the products.
Until Play! officially launches, I do have a couple of beauty boxes I’m loving!
Glossybox is a high-end beauty box. You get deluxe and full size products and your box is valued at around $100 each month. The cost is $21 a month and very well worth it. Here is a past box
Another new box line is Boxy Charm. They work with the same model as Glossybox, same price, same amount of high end products and they range in value from $100-125 each box. Here is a recent box. I am obsessed with the brow duo and brush!
The Target Beauty Box is back – $7 includes shipping. It is valued at over $35. Boxes are very limited and sell out extremely fast. Here is a full list and description of the products that are included. There are two full size products and the rest are samples or deluxe sized samples. These boxes sell out super fast and are limited in number, so don’t wait.
Covergirl Super Sizer Mascara by Lashblast – plumps lashes 400% fuller with a unique load and comb brush – full size, $5.99
Clairol Hair Food Moisturizing Mask – deep cleansing mask removes dulling residues to reveal luster and shine. I have used this product before and it made my hair really soft. The reviews on this are excellent. This one item alone more than pays for the box – Full size, $11.99
Fekkai Pre-Soleil Hair Mist – a pre-sun spray that helps protect your hair from sun damage while also boosting shine. I’ve used this before and it’s great for sun protection, very hydrating! This looks to be a deluxe size sample – full size is $19.99
Two Olay face products in sample sizes – Moisturizing Toner and Day Lotion
Crest 3D Whitestrips 1hr Express – teeth whitening strips to remove stains – looks like you get one or two of these.
The Target Beauty Box is back and the price has come down from $7 to $5! It is listed as a $38 value and it does have some nice products. The lipstick is valued at $5-7 so that one product right there justifies the price. Hopefully I’ll receive a good color for my skintone. I’m really excited to try the setting spray, those are always so pricey at makeup stores.
Here are the products it includes:
Pout Perfection – For long-lasting color, use a lip pencil to line and fill in your lips (we recommend a neutral color or one that’s slightly darker). Then, top it off with Maybelline Color Elixir for a high-gloss, high-impact look. PRICE $5.49-6.99
Get Set – The secret to flawless skin is just a spray away. First, prep and prime skin to create an evenly moisturized base. Then, add a fave foundation like L’oréal Infallible Pro-Matte Foundation. Lightly mist L’Oréal Infallible Pro-Spray & Set over your lips, eyes and face to finish the look. PRICE $13.29
Double Agent – Quench thirsty skin in the morning with a light, non-greasy moisturizer. Before bed, using a thicker cream can help with skin renewal as you sleep. No time for two products? No problem! Neutrogena Hydro Boost Gel Cream instantly absorbs like a gel, but intensely moisturizes like a cream. PRICE $17.99
Brilliant Blowout – Start with a renewal shampoo like SheaMoisture Superfruit Complex 10-in-1 System to clean and brighten locks. Next, condition the bottom 3/4 of your hair, starting at the tips and avoiding the crown of your head. Layer in your favorite styling products, then blow dry from roots to tip using a round brunch to get super-soft hair for days. PRICE $10.99
(un)Done Updo – Pull hair back into a high but loose ponytail. Fasten with pins into a top knot and spray with TRESemme’ TRES Two Extra Hold Hairspray for a messy but pulled-together look. PRICE $1.47
Target just launched a new beauty box yesterday. For just $7 you get 5 nice big deluxe sample sizes of some really great products. It Includes:
1. Elnett Extra Strong Hold Hairspray (2.2 oz): A favorite of runway stylists, this massive-hold spray adds brilliant shine and brushes out in a flash, leaving hair with a clean, satin finish.
2. Fekkai Professional Blowout Hair Refresher Dry Shampoo (1.7 oz): Revive your blowout instantly with an airy mist that absorbs dirt and oil leaving hair clean, fresh and lively.
3. Laneige BB Cushion Sample (Target Exclusive): Pat and press your way to perfect skin with revolutionary 5-in-1 cushion technology that brightens, protects, cools, covers and prevents shine.
4. NYX Jumbo Eye Pencil (.18 oz): Glide-on glam. A velvety blend of mineral oil and powder, this creamy pencil does double beauty duty as a radiant eyeshadow.
5. LOréal Colour Riche Extraordinaire Lipstick (.18 fl oz): Knockout hues meet conditioning care in a gorgeous formula infused with precious micro-oils that intensify color, smooth lips and add shine. Colors will vary.
I did hear some rumblings about the fact that Target used to offer this box for free and then they charged $5 and now $7. The fact is the free one was really small samples and this is much larger in size. And you’re getting about $30 worth of product for $7, no shipping. I think it’s an incredible deal, especially when you consider an Ipsy or Birchbox probably wouldn’t include this much swag and you’re being charged $10. I say you get what you pay for and I’m more then thrilled to snag this up. There were some questions regarding the Laneige color and if you don’t get the right color you can actually exchange it in Target for a new one. So win/win! Go grab yours because I’m sure they’re going to sell out fast!