Watch out Birchbox and Ipsy! Sephora is launching their own beauty box called “Play!” And that single word alone describes what I feel every time I enter a Sephora. It is my playground. It’s a place I don’t feel pressured to buy, don’t feel pressured to purchase all from one particular brand. I get to play with products and buy what truly works for me.
Sephora entering into this market seems like a no-brainer. The land of the free sample and deluxe samples for points. I wonder if they will do a play on Birchbox’s service where you give feedback and earn credit toward full size products? Save my points and buy an expensive lipstick or eye shadow pallet?! I’m only guessing but it does seem like a likely approach since that is the reason a lot of Birchbox subscribers stay with the company after receiving seriously small samples that are usually given for free. I cancelled my Birchbox months ago after receiving several boring boxes (I don’t want to sample toothpaste, gum and pens).
Sephora’s Play! will contain five beauty products, cost $10 and contain products based around a particular theme. For September the theme is “Uncover the Essentials”. The box will include a Sephora Collection Rouge Infusion lip gloss, a Marc Jacobs Beauty Highlighter eyeliner, an Ole Henriksen Sheer Transformation Face Crème, a Bumble and bumble Hairdresser’s Invisible Oil and a Glamglow Supercleanse cleanser. A Spotify playlist is also included in the contents. Play! is rolling out to the lucky cities: Boston, Columbus and Cincinnati with only 10,000 boxes available. The brand plans to expand to additional cities throughout the US in 2016. Each box will include a “Play! Book” offering beauty tricks and fun facts about the products. Customers will also be about to access content through the Sephora app. It will give customers a one-on-one tutorial on how to use the products.
Until Play! officially launches, I do have a couple of beauty boxes I’m loving!
Glossybox is a high-end beauty box. You get deluxe and full size products and your box is valued at around $100 each month. The cost is $21 a month and very well worth it. Here is a past box
Another new box line is Boxy Charm. They work with the same model as Glossybox, same price, same amount of high end products and they range in value from $100-125 each box. Here is a recent box. I am obsessed with the brow duo and brush!
Target just launched a new beauty box yesterday. For just $7 you get 5 nice big deluxe sample sizes of some really great products. It Includes:
1. Elnett Extra Strong Hold Hairspray (2.2 oz): A favorite of runway stylists, this massive-hold spray adds brilliant shine and brushes out in a flash, leaving hair with a clean, satin finish.
2. Fekkai Professional Blowout Hair Refresher Dry Shampoo (1.7 oz): Revive your blowout instantly with an airy mist that absorbs dirt and oil leaving hair clean, fresh and lively.
3. Laneige BB Cushion Sample (Target Exclusive): Pat and press your way to perfect skin with revolutionary 5-in-1 cushion technology that brightens, protects, cools, covers and prevents shine.
4. NYX Jumbo Eye Pencil (.18 oz): Glide-on glam. A velvety blend of mineral oil and powder, this creamy pencil does double beauty duty as a radiant eyeshadow.
5. LOréal Colour Riche Extraordinaire Lipstick (.18 fl oz): Knockout hues meet conditioning care in a gorgeous formula infused with precious micro-oils that intensify color, smooth lips and add shine. Colors will vary.
I did hear some rumblings about the fact that Target used to offer this box for free and then they charged $5 and now $7. The fact is the free one was really small samples and this is much larger in size. And you’re getting about $30 worth of product for $7, no shipping. I think it’s an incredible deal, especially when you consider an Ipsy or Birchbox probably wouldn’t include this much swag and you’re being charged $10. I say you get what you pay for and I’m more then thrilled to snag this up. There were some questions regarding the Laneige color and if you don’t get the right color you can actually exchange it in Target for a new one. So win/win! Go grab yours because I’m sure they’re going to sell out fast!
Glossybox is a monthly beauty box that includes 5-6 beauty products, ranging from large sample size to full size. Every month has a theme and includes anything from lipstick, mascara, nail polish, moisturizer, face masks and so on. June featured the Bergdorf Goodman box which includes 6 luxury products PLUS a $25 gift card to Bergdorfs!! After a year of being a Glossybox subscriber, I can say this is truly the best box ever! I was super excited to see I received the Revive Eye Serum which retails for $350 and the sample size is very generous (probably a $75 sample amount). The Alterna CC Cream has done wonders for my hair–hydrating, thickening, and even a UV shield to the hair. I’ve tried Birchbox and Ipsy as well, and nothing compares to Glossybox. The value you get every month is tripled by what you spend. Check Glossybox out at the link below!